In ancient times a business might buy a yellow pages ad, a few ads in the newspaper, and attend a local business expo as a year’s marketing efforts. Those days and opportunities are long, long gone, yet many businesses in Hawaii are still stuck in the marketing landscape of 20 years ago.
Here are some of the biggest small business marketing opportunities for businesses these days.
- Building an Email List: Many businesses do not take the time to build an email list of interested prospects and customers. Email marketing can be a highly effective way to communicate with your audience and keep them engaged with your brand. Just the other day a friend bought a retail business that is 10 years old. When I told him to make sure he got the customer email list, he learned there was not one! Ouch! At Kona Impact we have well over 1000 past clients’ emails. We have them segmented by business sector. If we want to email 250 real estate professionals–all past clients–we can do so in a manner of minutes. Creating, maintaining, and using our email list gives us a golden marketing tool.
- Creating Valuable Content: Some businesses fail to invest in creating high-quality content that educates and informs their audience. Valuable content can help establish your brand as an authority in your industry, attract new customers, and keep existing customers engaged. This blog is an example. We also have tens of pages describing our products, from PVC signs to services for conventions.
- Engaging on Social Media: While many businesses have a social media presence, they may not be using it effectively to engage with their audience. Social media can be a powerful tool for building brand awareness, generating leads, and connecting with customers. We have one client who is selling thousands of dollars of products a month on Facebook. It only costs his time.
- Utilizing SEO: Search engine optimization (SEO) is crucial for driving traffic to your website and improving your search engine rankings. Many businesses neglect to invest in SEO, which can result in missed opportunities to attract new customers. Having a website is certainly one thing, but making sure your website is optimized to bring in potential customers is a different ballgame.
- Analyzing Marketing Metrics: It’s important to regularly analyze your marketing metrics to determine what’s working and what’s not. Many businesses fail to track their marketing efforts, which can lead to wasted resources and missed opportunities. If you are not using Google Analytics, you probably have no idea who comes to your website, what they do there, and how to attract more.
At Kona Impact, we are results-focused: we want to build small businesses to become more profitable and stable. We have deep knowledge of email marketing. We’ve sent about 2 million emails legally. We are masters at working our data from email lists to website analytics. We also have the certifications to offer a wide variety of digital marketing solutions to businesses in Hawaii. Interested? Give us a call at 808-329-6077.