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Online Marketing
What is going on with our national retail chains? We’ve lost Radio Shack and Sports Authority in the past year, and Payless Shoes will follow soon. Sears, in its corporate filings, says its long-term viability is questionable. They own K-Mart, so that, too, is in peril. The current Ross building in Kona was made for...
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Spend any amount of time researching online marketing online and you’ll soon start hearing an echo, actually a cacophony of echoes. This is because many companies just repeat the same old information again and again. They read something on a forum or on another website, take the information as fact, and then repeat it in...
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There is a lot of confusion about websites, Google and the online marketing in general. Many people think that all it takes to have a solid online presence is to make a website. Build it, and they will come. I am not sure why many people think the online world is any different from the...
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Fear of making decisions and moving forward can be a business killer. By not taking action, whether it is a new online marketing campaign or buying some new equipment, will guarantee that tomorrow is the same as today. That’s right, no action guarantees that your status tomorrow will be the same as today. Don’t seek...
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Remember the old days when THE place to advertise was the yellow pages? Businesses would take out huge, full-page ads, because, well, they worked. That, however, was in the early 1990s. Nowadays, most businesses do not even bother with paid yellow pages ads, because they are expensive and mostly ineffective. Some people say the same...
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At Kona Impact, we work with a lot of online stores. One of the most important conversations we have with our clients is how they want to set up shipping rates for their products. The tendency for most is to say, “I want the shipping cost on the website to be what shipping costs me.” ...
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We have received, as well as a few of our clients, a very interesting and clever cold call pitch for search engine marketing services. The caller (often from a blocked number) says that he can make our website #1 on Google. With over 15 years of experience making websites and doing search engine marketing, I...
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Part of what we do at Kona Impact is working with businesses on their online marketing needs. This include search engine optimization (SEO), setting up ad campaigns and general consulting for online marketing. Many of these clients come to us with a pre-existing website or involve us at the early stages of their website design...
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Kona Impact works mainly with small and medium-size businesses. We are usually sitting at the table with the business owner, or at least  someone who works directly with the owner. We like this. When we work with relatively small organization, we have a great opportunity to learn about where the business is and where it...
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At Kona Impact, we believe online visibility–the ability to attract visitors through online searches–is a primary reason reason for a website. Imagine the best looking website in the world, full of animated graphics, whiz-bang effects and some really cool functions. Sounds very appealing to some, but will anyone find it? There is a balance between...
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