We Value and Support Our Clients We hate wasting money, ours or our clients. If there is a way to save our clients some money, perhaps by substituting a material for a more appropriate one, we will discuss it with the client.  We do not believe the customer is always right. For example, we’ll have...Read More

We often hear, “How long will a sign last?” Our snarky inner selves would love to answer, “Six years, forty-seven days”, but we know that’s not what the client is really asking. The client wants to have some idea, ballpark even when the sign will need to be replaced. We still can’t give a very...Read More

We sell thousands of linear feet of banners a year at Kona Impact and have been doing so for years. We probably make more banners for Kona’s businesses than any other entity. Let’s first look at what banners are good for: Large, inexpensive signs for an event or promotionKeiki birthday parties, retirement parties, graduationsFarmers markets...Read More

“Do you do car wraps? We get this question a few times a month. It’s one of those questions, though, that requires some questions from us, “What do you mean by car wrap? Full vehicle? Color change wrap? Panels of a vehicle? There are only a few vehicles in Kailua-Kona that have what is technically...Read More

If you are bootstrapping a new business or just want to grow an existing business, how would you allocate a $500 marketing budget?  Going “all in” on one medium? $500 for one or two days of small newspaper adsA very limited radio ad spendA very small yellow pages ad None of these are likely to...Read More

We sell a lot of signs at Kona Impact. Just last week we made the following 200 sq ft of foam core (rigid back) signs for a large gathering for a hotel in Waikoloa 20-some real estate riders 20-some realtor signs: “for sale” and “open house” several hundred square feet of banner for school and...Read More

As the economy improves, a lot of people are thinking about starting new businesses or extending the reach of their current business. We probably meet at least ten new entrepreneurs at Kona Impact each month. Some have an old idea with a new twist while others are looking to create a new category of business...Read More

Spend any amount of time researching online marketing online and you’ll soon start hearing an echo, actually a cacophony of echoes. This is because many companies just repeat the same old information again and again. They read something on a forum or on another website, take the information as fact, and then repeat it in...Read More

There has been a tremendous shift in how people are accessing online data. It used to be solely notebook and desktop computers. Now, however, people are just as likely to use their smart phone, including Android and iPhones to look for information and services. Most websites are designed for full-size screens. That’s the reality of...Read More

See-through window vinyl is one of our favorite materials. The vinyl is perforated, with 50% vinyl and 50% holes. This allows the material, when looking from inside an office or car, to be see-through, almost like looking through a window with no covering. From the outside, the material can have graphics, phone numbers or just...Read More