I’m admittedly not an overly political person. I don’t watch news about politics for the most part, and if one of my Facebook “friends” posts anything political or partisan, I unfriend them immediately. That said, I do vote in every election and do, on occasion, donate to causes and candidates that I support.  Why Government...Read More

One of the things we like to think about in marketing is the amount of money you didn’t make by doing something poorly. For example, the lack of an online presence (website, claimed Google Business listing, etc.) guarantees that people who want to find what you have won’t. Massive opportunity lost. Wait times, guests leaving...Read More

Kona Impact has been making COVID signs since the beginning of the pandemic. Many, Kona Impact included, thought the pandemic would be reasonably short-term, but we now know it’s going to be around well into 2021. We also know that the number of visitors will begin increasing in mid-October, which will mean many businesses will...Read More

I was taking my dog for a walk the other day and came across a newspaper box stuffed with a relic from days gone by– a phone book! It’s worthy of note that the phone book is still being produced, and some businesses still advertise in it. The fact that this one particular phone book...Read More

Kona Kones is a real fruit ice cream business that just got started in West Hawaii. Kona Impact designed and installed the graphics on their custom trailer. We did not make their logo, which would have been proud to make–it’s a great logo–but we did help them focus on a logo that would go best...Read More

I had a lot of fun the other day when I received a cold call from a marketing company. They had no idea, I would guess, that online marketing is what I do, day in and day out, so there are few things I haven’t seen. The first hint of a scam was the spoofed...Read More

We have seen this scenario many times: a person opens a new business and tries to become established by offering the lowest price in town for his product or service. Twenty-five dollar oil changes; graphic design work for $40/hour; painting/handyman service for $20/hour or some product selling for just above the cost to buy. You...Read More

At Kona Impact, we typically have two times of the year–December and June–when we reflect and look forward. We try to take a detailed look at what’s working, what isn’t, and where we want to be in the future. I like to say that everything is on the table for discussion at these times; every...Read More

Kona Impact has been making signs in Hawaii for years. We’ve done boats, outrigger canoes, windows, harbor signs, vans, cars, food trucks, real estate signs–you name it, we’ve done it. And since we’ve made a sign or two, we learned a few things along the way. Here are our three cardinal rules for making signage...Read More

Last month Kona Impact ordered some expensive equipment from a large, very well known copier company. We received an invoice and were happy to see that we could pay online. We would not have to write a check, prepare an envelope and hope that it got from here to there. Having just received a payment...Read More