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Business Essentials
Kona Impact has been making COVID signs since the beginning of the pandemic. Many, Kona Impact included, thought the pandemic would be reasonably short-term, but we now know it’s going to be around well into 2021. We also know that the number of visitors will begin increasing in mid-October, which will mean many businesses will...
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I was taking my dog for a walk the other day and came across a newspaper box stuffed with a relic from days gone by– a phone book! It’s worthy of note that the phone book is still being produced, and some businesses still advertise in it. The fact that this one particular phone book...
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Kona Kones is a real fruit ice cream business that just got started in West Hawaii. Kona Impact designed and installed the graphics on their custom trailer. We did not make their logo, which would have been proud to make–it’s a great logo–but we did help them focus on a logo that would go best...
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I had a lot of fun the other day when I received a cold call from a marketing company. They had no idea, I would guess, that online marketing is what I do, day in and day out, so there are few things I haven’t seen. The first hint of a scam was the spoofed...
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We have seen this scenario many times: a person opens a new business and tries to become established by offering the lowest price in town for his product or service. Twenty-five dollar oil changes; graphic design work for $40/hour; painting/handyman service for $20/hour or some product selling for just above the cost to buy. You...
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At Kona Impact, we typically have two times of the year–December and June–when we reflect and look forward. We try to take a detailed look at what’s working, what isn’t, and where we want to be in the future. I like to say that everything is on the table for discussion at these times; every...
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Kona Impact has been making signs in Hawaii for years. We’ve done boats, outrigger canoes, windows, harbor signs, vans, cars, food trucks, real estate signs–you name it, we’ve done it. And since we’ve made a sign or two, we learned a few things along the way. Here are our three cardinal rules for making signage...
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Last month Kona Impact ordered some expensive equipment from a large, very well known copier company. We received an invoice and were happy to see that we could pay online. We would not have to write a check, prepare an envelope and hope that it got from here to there. Having just received a payment...
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We get this call three or four times a year: Caller: Can you get my website back online? Kona Impact: Maybe, do you have website hosting? Caller: I don’t know. My web designer left town and she took care of it. It’s not online now. Kona Impact: Can you contact her? Caller: No, she moved...
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I was talking to a graphic designer the other day about a project she had recently completed. She said, “I won’t charge them much. They are a non-profit.” Curious, I asked her what she thought the budget of the non-profit is. She had no idea that the budget of the agency was, from what I...
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