Month

August 2020
organize data
One of the biggest missed opportunities most businesses have is not organizing and using the hundreds, if not thousands, of contacts they already have. That is, businesses that use their contact lists effectively have, in our experience, far greater success than those who don’t. This even more important in the time of the COVID pandemic....
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great ideas
Doing everything yourself is almost always more expensive in the short and long term than hiring professionals. A good rule of thumb is only to learn new skills that are important to your business and ones that do repeatedly. Learning how to make your own website is a waste of time, as you’ll spend hours...
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chance or change
There are several reasons why people change their online marketing: They get pitched something by a marketing company. This might be a cold call, an unsolicited email, or a suggestion from a trusted marketing partner or provider.They see their competitor doing something and want to do the same.They independently research something and want to try...
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save your pennies
Right now we’re in the middle of the 2020 COVID Pandemic. Some day, we don’t know when, we’ll have widespread availability and use of a vaccine that will, for the most part, signal the end of the pandemic. The effects will linger on for years, but at least we’ll be able to resume normal activities....
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politics and business
I was driving by a popular business in town this morning, and I saw a large banner for one of our mayoral candidates hanging from the railings of the business. I actually saw several businesses with signs for politicians on their buildings.  What are the upsides to promoting a candidate at your place of business?...
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business oppportunities
Maybe this is a bit of a crazy blog post. How can I see business opportunities in the midst of a recession and a pandemic? At least 30% of our local economy has been shut down due to the State mandate stopping almost all tourism. For certain, we are in dire circumstances. Where are the...
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brown water leak
Entrepreneurs are, by nature, some of the most optimistic people you will ever meet. They believe in a better future, and they believe their efforts will create that future. I’ve seen this trait in almost every one of the thousands of entrepreneurs we’ve worked with over the years. That said, there are always times when...
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