I had a lot of fun the other day when I received a cold call from a marketing company. They had no idea, I would guess, that online marketing is what I do, day in and day out, so there are few things I haven’t seen. The first hint of a scam was the spoofed...Read More

The end of the year is a time that many business owners reflect on the past year and look forward to the next. It�s a great time to seriously consider making changes. What should we do more of? What should we do less of? What opportunities are we missing? There are two broad approaches to...Read More

We have seen this scenario many times: a person opens a new business and tries to become established by offering the lowest price in town for his product or service. Twenty-five dollar oil changes; graphic design work for $40/hour; painting/handyman service for $20/hour or some product selling for just above the cost to buy. You...Read More

At Kona Impact, we typically have two times of the year–December and June–when we reflect and look forward. We try to take a detailed look at what’s working, what isn’t, and where we want to be in the future. I like to say that everything is on the table for discussion at these times; every...Read More

Kona Impact has been making signs in Hawaii for years. We’ve done boats, outrigger canoes, windows, harbor signs, vans, cars, food trucks, real estate signs–you name it, we’ve done it. And since we’ve made a sign or two, we learned a few things along the way. Here are our three cardinal rules for making signage...Read More

We live and work in the heart of the world-famous Kona coffee region.  A big part of our economy is connected to the coffee industry. Kona Impact has several coffee clients. It is the only coffee we drink.A lot of farmers are great at farming and less effective at marketing. This is not a problem...Read More