This year was like most others in Kona: we lost some businesses and we gained some new businesses. We typically see a churn of 10-15% of the businesses in our 2,000+ businesses database a year, and this year was no different. Why are so many businesses lost each year? Well, we define a business as...Read More

Few clients ever regret signage. It’s one of those no-brainer ways to draw attention to your business. Being visible is always a good thing for businesses. The Kona Sports Center is a new business in Kona. It has bicycle rentals, camping and hiking gear, beach gear, running shoes and a bunch of other great things...Read More

We’ve seen a huge increase in the number of customers that are doing their own graphic design work and then bringing it to Kona Impact for output. This can be a good win-win situation for the businesses and Kona Impact. It can also result in higher total costs for the client if it is not...Read More

If you are like most small business owners in Hawaii, you follow what’s happening in Washington, D.C., but feel somewhat removed from it. It is, after all, “over there”, and we are as far away from over there as possible. That said, the recent craziness in our nation’s capital does affect us. The ebb and...Read More

Small business owners, like everyone else, often find themselves pondering what role they play in their community. They, after all, are tied to a physical location (unless they are e-commerce only business) and must rely on others for labor, supplies and a sense of community. One of my favorite poems is by John Donne. In...Read More

I was taking my dog for a walk the other day and came across a newspaper box stuffed with a relic from days gone by– a phone book! It’s worthy of note that the phone book is still being produced, and some businesses still advertise in it. The fact that this one particular phone book...Read More

Hand-painted signs can be the most expensive signs to have made. Each color is a separate cost, and the time it takes to cut and prepare the surface can be substantial. You also need to plan for at least two coats of paint to survive in the harsh Kona sun, UV rays and wind. One of...Read More

I was picking up a few things at Lowe’s last night and noticed a few spaces dedicated to parking for veterans. I’m not a vet, but do feel great admiration and respect for those who have served our country. It’s nice to see Lowe’s provide some recognition of our vets. Well done!Read More

Kona Kones is a real fruit ice cream business that just got started in West Hawaii. Kona Impact designed and installed the graphics on their custom trailer. We did not make their logo, which would have been proud to make–it’s a great logo–but we did help them focus on a logo that would go best...Read More

We spend a lot of time at our keyboards at Kona Impact. Most of the time is spend designing web and print graphics, designing website, doing online marketing and, of course, communicating with our customers. Here are our favorite office software tools Gmail – Several years ago, we decided to move all of our mail...Read More