The Kona Impact Blog

At Kona Impact we believe that every contact with a client or potential client is a marketing opportunity. That is, we want our clients to intuitively think of us when it comes to their web design, online marketing and graphic design needs. We also want our website address--www.konaimpact.com--to be imprinted in their brains.

One often overlooked point of contact is email. I went through the last twenty email I have received from clients and only 12 of them had email signature lines. The signature lines are the block of text which typically give the senders name, position, company, physical address and phone number. It is where I look when I need to call a client or mail a letter. It should be part of each and every email you send as a representative of your company.

While each email reader is different, here are some links for how to create signatures in your email reader:

Setting for Microsoft Outlook signatures

Settings for Outlook Express, Live or Windows Mail

On occasion I get email with some words of wisdom or joke. Avoid these in your signature line, as they are not appropriate for professional contexts.

So, if you don't have a signature automatically appended to your email messages, set one up. It's another no-cost marketing tool.

Tomorrow's Smart Start 2010 Tip: Setting Filters for Your Email