The Kona Impact Blog

At Kona Impact, we always start with a simple premise: you are building a website to be found online. Other than the rare occasion when someone wants what we call a “vanity site,” the goal of most business owners is to have a website that is found through web searches.

The coolest site is the world is not worth a lot if it is invisible online. That said, a terrible-looking and functioning site that does well on Google is also sub-optimal.

At Kona Impact, we feel a business should have the best of both worlds: a great-looking website that is found online. One without the other is like a car with four great tires and no engine.

We propose a simple way to find a web designer that can help you be found online.

Ask any prospective web design team to show you the last five websites they have designed from start to finish. If they haven’t five completed sites, seriously consider someone else. Imagine hiring a mechanic who has not done five tune-ups or brake jobs!

Then ask them to give you ten keywords (like “kona web design” or “Hawaii online marketing”) they are targeting for their own website. If they don’t have a list, they are amateurs and should not be trusted with your website. If you can’t find them on Google, how are they going to help you be found?

Seeing what they can do for their clients is important. Likewise, seeing how well they can market their own business online will show you their skills. Any reputable web development company will, without hesitation, show you their most recent projects, and they should be willing to show qualified potential clients their own online marketing prowess.

When you’re serious about growing your business online, give call us at 329-6099. We never hide from questions and our proud of our record of success.